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Treasure Play

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AI-Powered Growth.
Continuous Optimization.
Seamless Integration.

Super-charge user acquisition with dynamic, ROAS-targeted incentives. No SDK, no code, no problems.

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Built for Sustainable Growth

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Continuous ROAS Optimization

  • Automatically adjust incentives in real time based on predicted performance.

  • Always-on optimization: We don’t stop at 7-day or 30-day goals — we optimize forever.

  • Say goodbye to performance cliffs. Say hello to compounding growth.

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Zero-Code, Instant Integration

  • Plug into your existing stack: Adjust, AppsFlyer, Singular, Firebase, BigQuery.
     

  • Get started with just postbacks and milestone configuration — no new app deployments.

  • Go live in the Treasure Play app instantly

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AI-Driven Intelligence & Flexibility

  • Smart segmentation driven by game events and behavioral patterns.

  • Self-serve analytics layered with generative insights.

  • AI that understands your data structure, no manual configuration required.

How It Works

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Connect

Your MMP and Analytics Stack

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Define

Key Milestones in Your App or Game

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Treasure Play AI

Sets, Adapts, and Optimizes Incentives

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Track Everything

Running In Your Own Cloud & Dashboard

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Analyze

Connect your event data and let Treasure Play’s AI help you analyze your game with ease. No technical expertise required – our AI provides powerful analytics and actionable insights that help you better understand your players and optimize your game’s performance.

  • Instant Analytics
    See metrics for the entire user lifecycle in seconds. Generate custom reports and share them with your team.

  • AI Powered
    Let our AI help you understand your players and your game performance using plain english. Generate reports like a pro with complete flexibility. It works like magic!

  • Fast and Simple Setup
    No need for a new SDK. If you’re already using Firebase or a Mobile Measurement Partner (MMP), you can start analyzing your game instantly.

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Acquire

Get new players by encouraging them to complete milestones in your game. Treasure Play’s AI-driven quests automatically generate suggested milestones and associated cost per target action, that will be used to fund rewards aligned with the value of their actions.

  • Smart Quests
    Our AI agent analyzes your game data to automatically generate relevant and engaging quests, including the text copies the player will see in-game and in push notifications.

  • Flexible Milestones
    Set customized milestones based on your game needs. Whether it's time spent in the game, in-app purchases, ad monetization events, or any custom conversion goal. 

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Monetize

Effortlessly enhance your game monetization potential with AI-driven quests and rewards that seamlessly integrate into your game's native experience. Our intelligent content and flexible reward systems deliver real-world value rewards, keeping users coming back for more.
 

  • Intelligent Content
    Automatically generate mission objectives, names, descriptions, and push notifications to create highly engaging quest content.

  • Seamless UX
    Use our flexible API and SDKs to integrate quests directly into your game’s native experience. Quests can appear as native UI, virtual items, interactive widgets, or anything else, the choice is yours.

  • Valuable Rewards
    Smartly defined rewards can include in-game virtual items, as well as Treasure Points—virtual currency that users can redeem for real-world rewards. 

Why Treasure Play?

Feature

ROAS Optimization

Onboarding

Campaign Duration

Advanced AI Analytics

Smart User Targeting

Integration

Traditional UA

Manual

SDK Required

Short-Term Goals

Static Dashboards

Broad

Fragmented

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Treasure Play

AI-Driven & Continuous

Zero-Code

Long-Term Compounding Growth

Self-Serve, Smart Segmentation

Dynamic, Behavior-Based

Unified & Cloud-Native

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ROAS Optimization

ROAS Optimization

No SDK Requred

Dynamic Campaign Duration

Advanced AI Analytics

Smart User Targeting

Cloud-Native Integration

Traditional UA

Manual

SDK Required

Short-Term Goals

Static Dashboards

Broad

Fragmented

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AI-Driven & Continuous

Zero-Code

Long-Term Compounding Growth

Self-Serve, Smart Segmentation

Dynamic, Behavior-Based

Unified & Cloud-Native

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ROAS Optimization

ROAS Optimization

No SDK Requred

Dynamic Campaign Duration

Advanced AI Analytics

Smart User Targeting

Cloud-Native Integration

Traditional UA

Manual

SDK Required

Short-Term Goals

Static Dashboards

Broad

Fragmented

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Treasure Play

Manual

SDK Required

Short-Term Goals

Static Dashboards

Broad

Fragmented

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Acquire

The Magic Behind the Curtain

Intelligence is everywhere :

  • Delivering the right reward for the right player at the right time.

  • Adapting strategies dynamically based on live data.

  • Making complex tasks feel like magic.

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Backed by the Best

Get Treasure Play

Partner with us to acquire users and harness the power of our automated analytics and engagement tools.

 

Whether you're  aiming to grow your user base, gain deeper insights into player behavior, or monetize more effectively, Treasure Play has the solutions you need.

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Treasure Play Introduction at Pocket Gamer Connects Helsinki

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